Lojas Renner is the largest department store chain in Latin America. After an extensive research and planning process,

it was identified the need for adjustments in their logo.

The redesign is an evolution, not a change.

The logo became more harmonious and modern.

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Adjustments were made in typography, proportions, elements and applications.

REDESIGN

LOJAS RENNER

(Developed in partnership with designer Marcia Valadão,
to the communication agency PAIM)

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+55 51 98118.2478
Copyright 2014 / A Design Estúdio | Carol d'Avila